12+ Free Email Marketing Tools to Save You Time and Money

Are you a small business owner or marketer looking to enhance your email marketing efforts without breaking the bank? If yes, read this post.

Finding the right tools can be overwhelming because the market is flooded with free email marketing tools. Here is the list of free email marketing tools that will save you valuable time and keep your expenses in check.

These tools cover everything from designing eye-catching templates to analyzing campaign performance. Let’s delve into the realm of free email marketing solutions that can elevate your marketing business to new heights.

1. HubSpot

HubSpot has introduced a complimentary email marketing tool designed to cater to various transactional email requirements of small businesses.

Whether you are sending follow-up emails for lead offers, expressing gratitude post-purchase, or promoting ongoing campaigns, HubSpot Email Marketing’s free edition is well-suited for these tasks.

The tool boasts a convenient drag-and-drop visual editor and includes pre-designed templates for a quick and effortless start.

2. Sendinblue

Sendinblue is a comprehensive marketing platform that incorporates email marketing tools and additional functionalities like customer relationship management and landing page creation.

With over 70 design templates, Sendinblue facilitates the seamless creation of visually appealing emails.

Once your email is designed, the platform offers advanced features such as A/B testing and segmented recipient lists.

3. Omnisend

Omnisend is an advanced ecommerce marketing platform that consolidates all communication channels into a unified interface.

Even though its free plan only supports email, it offers small and medium-sized enterprises enough support for their email marketing initiatives.

Create visually appealing newsletters effortlessly using time-saving features like the Product Picker, allowing you to easily select the products you wish to feature in your emails.

4. Mailjet

Mailjet is a free email marketing solution with many helpful features in its basic package. This tool makes marketing much easier with the automation features.

With Mailjet, you have access to intuitive and collaborative tools. As such, you can craft successful and imaginative email marketing strategies.

With the free plan, you can access an advanced email editor, webhooks, APIs, statistics, and infinite contacts.

5. Zoho Campaigns

Zoho Campaigns, an integral part of its sales and marketing suite, offers features comparable to leading email marketing tools.

The free plan has impressive features, allowing you to send up to 12,000 emails monthly. Its seamless integration with your CRM and other tools, providing valuable insights into your contacts.

This integrated approach enables you to leverage data across multiple services and departments for enhanced efficiency.

6. Moosend

Moosend is an outstanding email marketing tool that empowers users to automate email marketing, design campaigns, and set triggers based on buyer personas and activities.

Even in its free version, Moosend offers impressive segmentation features, providing a potent tool to boost open rates and achieve actionable return on investment.

Your email marketing appears more professional because your readers won’t receive the obligatory footer that comes with other free email marketing platforms.

7. SendPulse

SendPulse offers email marketing with an enormous number of features and is also multi-channel.

You can set up personalized emails to be delivered based on event triggers and other variables and obtain analytics.

The essential functions are included in the free plan. You must upgrade to the paid versions to access more sophisticated analytics, automation, and further features.

8. Benchmark Email

When looking for an email marketing solution, Benchmark Email is a terrific choice for creating responsive emails that look amazing on any device.

You can even alter the image directly on the platform if you need to include something in your email. You can also add text, stickers, and effects to the email.

Numerous pre-designed templates categorized by industry, kind, and occasion are available for selection.

9. Mailchimp

Mailchimp is one of the top providers of email marketing software. You can create and schedule emails using their free plan.

Its intelligent recommendation feature, which gives you useful audience data to maximize your marketing endeavors, sets this email marketing platform apart.

With Mailchimp, you can send out welcome emails, order confirmations, abandoned cart reminders, and more by automating your emails.

10. Stripo

Stripo is an email template builder that stands out for its drag-and-drop functionality, enabling users to create visually appealing and responsive email templates without coding skills.

It offers pre-designed email templates, collaboration features, and integrations with popular email service providers.

Marketers and businesses favor it for streamlining the email creation process and ensuring consistent, professional-looking campaigns.

11. MailerLite

MailerLite is often praised as a top free email marketing tool due to its user-friendly interface, robust features, and generous free plan.

It offers drag-and-drop email builders, automation capabilities, and detailed analytics. The free plan allows users to send emails to a substantial number of subscribers without cost.

Additionally, its responsive customer support and emphasis on simplicity contribute to its reputation as an effective and accessible email marketing solution.

12. ExpressPigeon

ExpressPigeon is a solid option for companies with small email lists with high-priority subscribers. With ExpressPigeon, you can easily create and customize emails, send bulk emails, and schedule email responses.

The best part is that the free plan gives you access to all the premium services. ExpressPigeon has some of the highest customer satisfaction ratings in the business.

13. AWeber

AWeber is well-known for its extensive feature set and easy-to-use UI. Users can easily generate visually appealing emails using the drag-and-drop editor in AWeber.

Customized and targeted campaigns may be made easier because of the platform’s automation features.

With so many editable template options offered by AWeber, matching the look and feel of your business is simple.

14. TinyLetter

TinyLetter, a subsidiary of Mailchimp, is a straightforward and free email marketing tool. It is designed for personal use and simplicity.

With TinyLetter, you can quickly compose and send plain text emails to your subscribers. Its minimalistic approach is perfect for individuals or small groups looking for an uncomplicated way to connect with their audience.

Final words

The above-mentioned free email marketing tools provide a cost-effective way for businesses to enhance their email campaigns. By leveraging these tools, you can save time and money while building and nurturing valuable relationships with your audience. Experiment with different tools to find the one best suits your business requirements.